Mapboard by industry
Fewer branches every year, and each one carries more weight.
Branch density worldwide has been falling since 2012, and around each surviving branch sits a fleet of ATMs that appear on Google Maps as Locations with listings of their own, many with no clear owner, no current hours and no way to signal that they are out of service. Mapboard registers branch and ATM in the same network, publishes hours to Google Business Profile and assigns a responsible user to the group.
The vertical, in numbers
11.1
commercial bank branches per 100,000 adults worldwide in 2024, down from 12.7 at the 2012 peak: the physical network keeps shrinking, so every branch that survives carries more weight
World Bank, indicator FB.CBK.BRCH.P5 (world aggregate)
01 · What hurts in this vertical
Problems you already know.
The complaint carries a regulatory clock and still travels by loose email
An ATM that kept the cash, a ninety-minute queue, how someone was treated at the counter. These are complaints with regulatory implications, and the handoff from whoever receives them (Marketing, social, the switchboard) to the regional director who can resolve them happens with no reference number, no severity and no record that it landed. When the regulator or the board asks what was done, the answer should be an activity log with a timestamp and an author, not somebody's version.
The ATM the map shows available when it is out of service
A bank can operate ten ATMs for every branch. Each ATM is a Location with its own listing on Maps, but almost none has an assigned owner, verified hours or any way to reflect that it ran out of cash or went out of service. The customer arrives, cannot withdraw, and blames the bank, not the stale listing.
Two listings at one physical point
When the bank operates inside a retail store of the same group, the physical point generates two listings: the store's and the bank's. They are different brands of one company over the same Location. On the map they duplicate, compete for reviews and drift out of sync on hours; with no shared model of a Location, nobody knows which one governs what.
The rebrand that desynchronizes thousands of listings at once
A brand change is not a logo: it is updating branch and ATM listings on Google Business Profile. Without a bulk workflow, listings sit with the old name and reviews split between two brands for months.
Hours that change for security, contingency or a local decision
One branch closes early over security in the area, another adjusts its hours by regional decision, and a whole area changes for a contingency. Those changes rarely reach the map the same day. Multiplied across hundreds of branches and constant openings and closures, published hours stop reflecting the reality of the Location.
02 · The approach
Every branch is a Location, not a listing.
The problems above are not marketing failures, and they are not local-SEO failures. They are symptoms of a network that stopped being able to see itself: every branch is an operating unit with its own identity, not a point on a map somebody else administers. Today that branch is published on Google Business Profile, which is where the customer finds it.
Mapboard is enterprise software for networks of physical locations. It organizes every branch into groups, assigns responsible users and publishes the listing to Google Business Profile from one place. It reads reputation across the network: recurring themes, and AI-assisted replies your team reviews. Orbit summarizes, searches and recommends from what is already in the network.
Observes
what Google Business Profile shows for every branch
Understands
where that does not match what your network has on record
Acts
on each unit, by group or across the whole network
Verifies
what the Google Business Profile listing shows today
A change is not done until it is verified.
03 · The product in your operation
Where your network starts.
Listing health
Branches and ATMs in the same network, with each Google Business Profile in view, so you can review stale data and listings with no responsible user.
Locations
Every branch and every ATM is a Location in the network: type, hours, special hours and group. Two Locations can share the same physical point.
Responsible owners
Assign a responsible user to each branch, ATM or group. Orbit summarizes the network's reviews and flags complaints that recur; your team reviews before replying.
Control and access
Role-based access, and responsible users assigned to branches, ATMs and groups. A group's hours change is prepared once and published to Google Business Profile.
Bulk publishing
Publish hours changes, openings, closures and rebrands to Google Business Profile, in a bulk workflow. Google applies the change on its own timing.
Reviews
Queue, wait and service complaints, read per branch across the network, with AI-assisted replies your team reviews before publishing to Google.
Local analytics
Nearby competitors by radius, using Google data, and each branch's reputation read inside its group.
One network, several formats
Not every part of your network operates the same way — and its digital presence should not either.
04 · In practice
A network that operates branches and ATMs registers both as Locations in the same place, assigns a responsible user to each group and publishes hours to Google Business Profile.
05 · Frequently asked questions
What your team is going to ask.
Is there a record of what was done with a complaint, for audit purposes?
Each branch's and each ATM's review history stays in the network, and Orbit summarizes the themes that recur. That does not replace your regulatory file: it is a reading of reputation and of the Google Business Profile listing.
Can you manage thousands of ATM listings, not just branches?
Yes. Each ATM is a Location. You can load them in a bulk workflow, assign a responsible user, a type (in-branch or remote) and hours, and publish them to Google Business Profile. Mapboard does not know the ATM's physical status (cash, power, network): that lives in your systems. If you record special hours, they publish to the listing.
What happens when an ATM is removed or relocated?
You update the Location in the network and publish the change to Google Business Profile. The old listing does not disappear from Google on its own: Google confirms the closure on its own timing.
What does changing the brand across thousands of listings involve, and how long does it take?
A rebrand updates name, category and description on the network's Locations and publishes to Google Business Profile, in batches. Google has its own timing. Publishing today is to Google Business Profile.
How do you handle two listings at one physical point (a bank inside a store)?
They are registered as two Locations in the network, even when they share the physical point. Each has its own Google Business Profile, its hours and its reviews. Your team decides which one publishes what.
06 · Keep reading
Other industries.
Pharmacies
24-hour schedules, in-store clinics, and health services for each Location, on Google Business Profile.
Gas stations
Each station's brand, access, and attributes, set right where the driver decides.
Convenience stores
ATM, parcel pickup, services, and alcohol sale hours, store by store, at scale.
Clinics and labs
Draw hours, Sunday hours and the processing center for each branch, on Google Business Profile.
Optical
The chain name, the concession inside another retailer, and exam-lane hours, store by store.
Automotive
Dealer, workshop and parts counter as separate Locations, with a responsible user per group.
The platform
Let's talk about your network, branch by branch.
Tell us how it runs today and we'll show you the platform on a demonstration network, grounded in what you describe.
