Pillar · Presence and discovery
If the listing is wrong, the Location does not exist.
Mapboard keeps one version of every Location and publishes it to Google Business Profile: business info, hours, special hours, posts, and performance.
Downtown Brooklyn
- Address
- 240 Livingston St, Brooklyn, NY
- Hours
- Open 24 hours
- Services
- Clinic · Vaccinations · Delivery
- Category
- Pharmacy
Google Business Profile
- Business infoOn the listing
- Special hoursOn the listing
- PostsOn the listing
Published to Google Business Profile from this Location.
01 · The problem
The listing drifts away from the network record
The customer decides on the map, before walking in. As the network grows, the information for each Location fragments: an agency edits one thing, the local team another, and corporate holds a file that no longer matches either.
Google also takes suggestions from users, and a franchisee can create a pin of their own. The network record and the public listing stop being the same data.
02 · How it works
From your record to Google Business Profile
Five steps. The Location is declared once and published to Google Business Profile.
- 01
It gets declared
One version of every Location: address, hours, category, and services, on the Location.
Groups gather Locations of the same format or the same area, so the team declares the detail once and applies it to the group.
- 02
It gets published
The change goes to Google Business Profile: business info, hours, special hours, and posts.
An hours change can go to the whole network or to a group. Google decides when it shows on the map.
- 03
It gets read
Each Location's listing is read from the Location, alongside its reviews and its performance.
Business info, multiple hours, posts, and performance data live on the same record as that Location's owner.
- 04
It gets applied to the group
Filters and bulk workflows prepare the same hours or the same post for many Locations.
The team picks the group, reviews the change, and publishes it to Google Business Profile.
- 05
It gets measured
Google Business Profile performance is aggregated across the network.
Each Location keeps its own data. The aggregate is how you read the network, and the Location stays the unit.
One version, published to Google.
Each Location's listing is published to Google Business Profile. Special hours, posts, and business info go out from the same Location.
- 1Business infoName, address, category
- 2HoursHours and special hours
- 3PostsFrom the Location
- 4PerformanceListing data, across the network
One version of each Location, published to Google Business Profile.
03 · The difference
What a loose file does not keep.
The listing comes from the Location
Business info, hours, special hours, and posts are prepared in Mapboard and published to Google Business Profile. The team works on the Location.
The Location is the entity
The review, the owner, and the listing hang off the same Location. Two points of the same brand can share a physical place and remain two records.
The group gets the same change
Filters and bulk workflows apply one detail across many Locations. Publishing stays on Google Business Profile, Location by Location.
Downtown Brooklyn
240 Livingston St, Brooklyn, NY
Open 24 hours · Walk-in clinic
The Location
Business info, hours, and posts go out to Google Business Profile.
04 · Made to fit
It adapts to how your network is organized
A chain with different formats and franchisees is organized in groups, rather than a flat list.
Nested groups
Region, area, and format as a tree, so you operate on the group.
Bulk workflows
The same hours, detail, or post, prepared for a set of Locations.
Special hours
Holidays, closures, and multiple hours publish to Google Business Profile.
Role-based access
Each person signs in with the role that fits them. Owners are assigned to groups and Locations.
Posts
Google Business Profile posts are prepared from the Location or from the group.
Listing performance
Google Business Profile performance is read on the Location and aggregated across the network.
Google Business Profile: business info, hours, special hours, posts, reviews, and performance.
Business info, hours, multiple and special hours, posts, and performance data, plus the reviews for that Location.
Yes. Filters and bulk workflows prepare the same change for a group, and it publishes to Google Business Profile.
Access is role-based. Owners are assigned to groups and Locations. The person who runs an area is the owner of those Locations.
Mapboard sends the change to Google Business Profile. Google decides when it shows on the map.
On the Location, inside Mapboard. From there the listing publishes to Google Business Profile: business info, hours, special hours, and posts.
Let's see how you publish a real network.
You tell us how yours is organized and we show you, on a demonstration network, the Location, the group, and what goes out to Google Business Profile.
